Completed in the Spring of 2025 as an assignment for my Content Strategy course, I conducted a comprehensive content audit of the "Sport Yarn" product page on Wool2Dye4's Website.

This project included creating a detailed Excel spreadsheet to evaluate existing content, developing a user persona to better understand the target audience, assessing the content’s effectiveness, and presenting my findings and recommendations in a final report. The process allowed me to apply analytical thinking, focus on user needs, and communicate insights clearly and professionally.