In this brand collaboration, I provided Bathing Culture with user-generated content (UGC). This included aesthetic images of their Clean Hair Set, along with a TikTok post that gained traction on my personal account. The content produced showcases my ability to advertise in an organic, visually appealing manner and communicate to the brand’s target audience. To fit the brand’s specific requests, the products were presented in both photo and video formats.

Additionally, Bathing Culture’s style heavily revolves around nature, which influenced my choice in filming the content in such a scenic outdoor area to appeal to their nature-loving audience.