Throughout the course of my four-month internship in 2024 with RecPro’s marketing team, I was featured as the presenter in a series of YouTube videos that showcased and detailed a variety of their products. While the filming and editing was left up to the team’s videographer, my role was to generate ideas, write scripts, and ensure the content aligned with the target audience: RV enthusiasts.

It was my responsibility to understand what kind of content our audience wanted.
By carefully analyzing RecPro’s YouTube analytics, I crafted video outlines that ensured that they were both informative and engaging for viewers. Many videos detailed insights that would help them decide what products they should purchase.

At first, this role was difficult for me, as I had no prior knowledge of RV parts or camping practices. However, my extensive research on the products led to a deeper understanding and increased expertise in how to cater to customers. This experience strengthened my skills in both verbally and visually communicating information to an audience, especially on camera. I ultimately was featured in 20 YouTube videos.