Created in the fall of 2024 for my Social Media Campaigns, Engagement, and Research class, this mock social media campaign targets the brand’s specific goal: earning 3,500 clicks from social media platforms to the client’s offerings page from the target segment during the month of November.
In working towards this goal, I determined a target segment for each social media platform and the appropriate funnel stage to direct them towards. This was followed by extensive campaign research, including analyses of similar companies’ online presences. This stage of the campaign planning process demonstrates my ability to analyze an audience’s needs depending on what stage of the marketing funnel a brand is attempting to reach.

The resulting campaign consisted of multiple paid ads and organic posts across FaceBook, Instagram, and Twitter that enticed users at the interest/consideration stage by enticing them with a chance to win a reward. The examples shown at the bottom of the document showcase my ability to adapt content to fit different platforms’ audiences and formats. If the campaign were to be put in place on an active account, strategies such as A/B testing and metric tracking would be utilized to ensure its effectiveness. The overall campaign shows my knowledge on how social media can be used to access, manage, develop, and communicate information for a brand.

Additionally, I created a unique logo for Co Laboratory that represents the brand's innovation and community-based themes.